YouTube Premium subscribers in the United States will soon get access to Peacock Premium at no extra cost as part of a new partnership between YouTube and NBCUniversal.
The new offer is expected to begin in early 2027. Under the deal, YouTube Premium users will receive Peacock Premium, which is the ad-supported version of NBCUniversal’s streaming service, as part of their existing subscription.
The move will give YouTube Premium subscribers access to another major streaming service without having to pay an additional monthly or yearly fee.
The offer could provide good value for YouTube Premium users, especially because Peacock Premium normally costs $11 per month or $110 per year.
However, subscribers who want to watch Peacock content without advertisements will have the option to upgrade to Peacock Premium Plus.
Peacock Premium to Be Included With YouTube Premium
Peacock Premium will be added to YouTube Premium subscriptions in the US starting in early 2027.
The ad-supported Peacock plan gives users access to content available on the streaming service while still showing advertisements during viewing.
The new agreement means YouTube Premium subscribers will not have to pay separately for the standard Peacock Premium service once the offer begins.
YouTube Premium itself recently became more expensive in the US.
The price of an individual YouTube Premium plan increased in June to $16 per month. The family plan also increased to $27 per month.
With Peacock Premium being added to the service, subscribers will now have access to another streaming platform as part of their existing YouTube Premium membership.
For people who already pay for YouTube Premium, the addition of Peacock could make the subscription more attractive.
Peacock Premium Plus Upgrade Available
Although Peacock Premium will be included in the YouTube Premium offer, users who prefer to watch content without advertisements will have another option.
Subscribers will be able to upgrade to Peacock Premium Plus.
The Premium Plus plan provides an ad-free experience, giving viewers the choice to watch Peacock content without the advertisements included in the standard Peacock Premium package.
This gives users more flexibility depending on how they prefer to watch streaming content.
The details of the pricing for the upgrade have not been provided in the information about the new YouTube Premium bundle.
Peacock Add-On Coming to YouTube Primetime Channels
YouTube users will not have to wait until 2027 to access Peacock through YouTube.
In the meantime, users will be able to sign up for Peacock Premium as an add-on through YouTube Primetime Channels.
The option is expected to become available sometime this summer.
Peacock Premium Plus has already been available through YouTube Primetime Channels since last month.
YouTube Primetime Channels allows users to subscribe to different streaming services through YouTube.
The new Peacock option will give users another way to access the service without having to manage their subscriptions separately.
Expanded Partnership Between YouTube and NBCUniversal
The new YouTube Premium and Peacock bundle is part of a wider partnership between YouTube and NBCUniversal.
NBCUniversal is the company behind Peacock, while Comcast is planning to spin NBCUniversal out as a separate company.
The expanded partnership between the two companies will also involve sports content.
As part of the agreement, some sports events will be streamed live on the NBC Sports YouTube channel.
This could give sports fans another way to watch live events through YouTube.
The partnership is also expected to expand beyond the United States.
YouTube and NBCUniversal are working on other bundles for users in different international markets.
These plans will include streaming services such as Universal+ and Hayu.
The new arrangements show that both companies are looking at different ways to bring their content and services together.
Peacock Records First Quarterly Profit
The announcement also comes at an important time for Peacock.
The streaming service recently recorded its first-ever quarterly profit, six years after it was launched.
Peacock has been competing with several other major streaming services as companies around the world continue to invest heavily in online video.
The platform has also entered into other partnerships to make its content available through different services.
One example is its partnership with Apple TV, which has also allowed Peacock to be included in streaming bundles.
The latest agreement with YouTube represents another major partnership for the streaming service.
More Streaming Options for YouTube Users
The new deal could give YouTube Premium subscribers more value from their monthly payments.
For $16 per month, an individual YouTube Premium subscriber will be able to receive the benefits of their existing YouTube Premium membership and, starting in early 2027, Peacock Premium at no additional cost.
Family plan subscribers, who currently pay $27 per month, will also be able to benefit from the Peacock inclusion once the offer begins.
However, the Peacock service included in the deal will be the ad-supported Premium plan.
Users who want the ad-free Peacock Premium Plus experience will need to upgrade.
The deal also gives YouTube a stronger position in the streaming market by connecting its subscription service with another major entertainment platform.
At the same time, NBCUniversal will gain another way to reach viewers and make Peacock available to a larger audience.
Partnership Could Grow Across More Markets
The companies are also looking at similar bundles in other parts of the world.
While the US deal will focus on YouTube Premium and Peacock Premium, other markets could see partnerships involving Universal+ and Hayu.
The different services could be combined in ways that give viewers more entertainment options through a single subscription or platform.
The exact details of these international bundles have not yet been announced.
For now, US users will be able to access Peacock Premium through YouTube Primetime Channels as an add-on, with the option expected to become available sometime this summer.
Then, starting in early 2027, Peacock Premium will be included with YouTube Premium in the US at no extra cost.
The move is expected to strengthen the relationship between YouTube and NBCUniversal while giving subscribers more streaming content.
For YouTube Premium users, the biggest benefit will be the addition of Peacock Premium without an extra charge. With the standard Peacock Premium plan normally costing $11 per month or $110 per year, the new offer could provide significant added value to people who already subscribe to YouTube Premium.
